How to Integrate MailChimp with ProProfs Live Chat


By connecting ProProfs Live Chat with MailChimp, you can effortlessly gather visitor information through Chat forms and automatically populate your MailChimp contact lists. This means you'll have valuable data at your fingertips that can be used for targeted and personalized email campaigns. Plus, the integration can also be leveraged to generate potential leads for your sales team by populating mailing lists.


Use Case: 


An educational institute, "TechEd Academy," aims to increase student enrollment for its various courses and programs. To achieve this, they integrate ProProfs Live Chat with MailChimp. When prospective students visit the institute's website, they are greeted by the ProProfs Live Chat widget, which engages them in real-time conversations, addressing inquiries about courses, curriculum, and admission procedures. As visitors express interest, the live chat agents encourage them to subscribe to the institute's newsletter through the chat form.


The collected information is automatically synced to MailChimp, where targeted email campaigns are created. Personalized emails are sent to potential students, showcasing relevant courses, offering exclusive insights into student life, and providing details about upcoming events and webinars. By nurturing leads through personalized email marketing, "TechEd Academy" experiences a significant increase in student enrollment, bolstering its reputation as a premier educational institution.


Integrating ProPorfs Chat with your Mailchimp account lets you:


  • Capture visitor information through Chat forms and automatically add them to your MailChimp contact lists.
  • Engage customers at various stages of the sales funnel. By sending timely and relevant emails based on their interactions
  • Populate your MailChimp lists with data gathered from ProProfs Chat, and gain access to rich customer insights


To Integrate ProProfs MailChimp with ProProfs Chat


Step 1: In your ProProfs Chat dashboard, navigate to Settings > Integrations. Look for Mailchimp in the CRM tab and enable it.


enable mailchimp integration


Step 2: In the Mailchimp integration popup window, enter the API key and List ID. Save the changes made.


Add API Keys and List ID


Your ProProfs Chat contacts will now be synced automatically in your Mailchimp account.


To obtain the API key and Audience ID


Step 1: Log in to your Mailchimp account and click the profile icon and select Account & billing.


mailchimp account settings


Step 2: Navigate to Extras, click the down arrow, and select API keys from the dropdown menu.




Step 3: Click "Create a key"


create a key button


Step 4: Enter a name for the API key and click Generate Key.


api key name


Step 5: Copy the newly generated API key.




Step 6: In your Mailchimp dashboard, navigate to Audience > All contacts. Look for Settings, click the down arrow, and select "Audience name and defaults."


accessing mailchimp contacts


From here, you'll get the Audience ID.


audience id


That's all about integrating ProProfs Chat with your Mailchimp account. If you encounter any issues or have any questions, don't hesitate to contact our support team


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